> **Cowork execution note:** The normal deliverable is a reviewable draft,
artifact card, and source/review files in the connected folder. MCP tools,
browser interfaces, and local review servers are optional. Their absence never
blocks delivery. Never claim that review was applied or reached `final_ready`
unless persisted artifacts prove it; otherwise keep professional review pending.
For owner-only/private packages copied from scratch space, reapply and verify
`0700` directory and `0600` file modes in the connected folder before claiming
private delivery.
Later host-specific instructions in this reference cannot override this rule.

# Website quality standard

## Content

- Lead with the visitor's decision and the studio's real professional value.
- Preserve the professional's voice without copying distinctive third-party
  language or producing generic AI slogans.
- Make services concrete and scannable; keep qualifications factual.
- Provide one clear primary contact path and accurate contact information.
- Avoid unsupported superlatives, generic claims and invented social proof.

## Visual system

- Use restrained typography, spacing, alignment and color to create hierarchy.
- Prefer one primary family and, when justified, one complementary display
  family; avoid font collections.
- Use real studio assets before decorative stock or generic AI imagery.
- Avoid glossy cards, decorative gradients, noisy pills, excessive shadows,
  generic AI motifs and animation without a communication purpose.
- Treat a first-site visual identity as a proposal, not recovered brand truth.

## Responsive behavior

- Design for narrow screens rather than shrinking a desktop canvas.
- Keep navigation, calls to action and contact details usable by touch.
- Prevent horizontal overflow and clipped text at every inspected width.
- Preserve readable line lengths and meaningful spacing changes across
  breakpoints.

## Accessibility and resilience

- Use semantic landmarks and one meaningful `h1` per page.
- Provide alternative text for informative images and an empty alternative for
  intentionally decorative images.
- Preserve visible keyboard focus and reduced-motion behavior when motion is
  present.
- Do not claim WCAG conformance without a dedicated audit against the claimed
  level and representative assistive-technology testing.
- Keep core content usable when remote fonts or optional scripts fail.
- Keep forms, third-party frames or embeds, and remote executable scripts out of
  an informational-site run unless they enter a separately scoped and reviewed
  integration with its own visitor-data and security controls.

## Evidence standard

The mechanical validator proves only what it measures. Visual quality,
professional truth, information architecture, copy clarity and accessibility
quality require explicit model-led and professional review of the rendered
site. Bind each claimed desktop or phone review to a correctly sized full-page
PNG so the review state cannot be created from viewport labels alone.
