There are two definitions of nocode.

One, that covers over 99% of the market, refers to a tool that allows someone to build stuff even if she does not know how to code.

The other refers to a tool that makes it possible for someone who knows how to code to stop coding.

The first definition is cool, and has this “let’s build a better world” flavor to it. The other — bah.

This app is a nocode business intelligence tool that lays firmly in the second camp. It wants to stop people from coding macros in Excel and Dax scripts in PowerBI. How nocool is that.

This is shown in the 2 by 2 matric below. Once consultant always consultant.


The idea of the matrix is that you can make the people that code macros in Excel — because their PowerBi dashboard does not give them the answers they need — get their answers from the tool without coding anything and in a fraction of the time.

I am happy to report that Mckinsey somewhat agrees with me.

They published an interesting article “𝘓𝘰𝘸-𝘤𝘰𝘥𝘦/𝘯𝘰-𝘤𝘰𝘥𝘦: 𝘈 𝘸𝘢𝘺 𝘵𝘰 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘴𝘩𝘢𝘥𝘰𝘸 𝘐𝘛 𝘪𝘯𝘵𝘰 𝘢 𝘯𝘦𝘹𝘵-𝘨𝘦𝘯 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘴𝘴𝘦𝘵” about how LC and NC tools can actually be helpful to refrain people from coding. 🙂