What types of datasets can be analyzed with 'Mparanza? Pretty much any dataset for which you want to understand the monetary change from time n to time n+1.


You can feed 'Mparanza a sell-out POS data such as those provided by the likes of Nielsen and IRI to understand what is going on in a market or specifically to a company or a brand.

You can feed it data provided by retailers or your sell-in data.

You can feed it accounting and budgeting data, and quickly prepare "EBITDA bridges" that illuminate how your margin has changed.

You can feed it purchasing data, to understand changes in purchasing. Or inventory data, to keep tabs on stock.